We build obsession-worthy fashion, beauty, and lifestyle brands on repeat.

Founded in 2018 by Juliana Pires Johnson, LION VIP is an award-winning communications integration agency with strategic bases in Los Angeles and New York.

LEADERSHIP

Juliana Pires Johnson

President + Founder

Juliana is a pivotal force in the industry, with a distinguished 20 year tenure in Public Relations, Digital influencer, and VIP Relations. Based in Los Angeles at the heart of LION VIP’s operations, she has orchestrated communications initiatives for numerous premier global  brands. Juliana’s career began at KCD in New York before she moved to Los Angeles to open the Karla Otto Celebrity + VIP Office, leveraging Celebrity and Digital Influencer synergy in brand strategies. 

Her strategic prowess has shaped iconic labels like Stella McCartney, Vivienne Westwood, Stuart Weitzman, Victoria Beckham, ALO Yoga, Naturium, goop beauty, Kate Somerville, Solawave, PHLUR, and Saltair. Juliana launched LION VIP in 2018, dedicating herself to cultivating brands with passion and integrity. Resilient in the post-pandemic landscape, LION VIP was named PR Net’s Next Gen Agency of the Year in 2024 (VIP + Celebrity across all divisions) and honored in the 100 Best Agencies in the US list in 2023—a testament to Juliana’s dedication and innovative leadership.  

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  • A woman with blonde hair, glasses, and layered necklaces sitting on a balcony or patio with glass doors, sunlight shining on her face.

    Alana Fuscardo

    Associate Vice President

    Los Angeles

  • A woman with long dark hair, wearing a black top and silver jewelry, smiling softly at the camera indoors.

    Jasmin Ramsey

    Senior Director

    New York

  • Young woman with long dark wavy hair smiling, wearing a black top and a delicate necklace, standing against a gray background.

    Claudia Salinas

    Senior Director

    Los Angeles

Our Philosophy

A woman standing in front of a wall with the word 'Amouage' written on it, with her holding a black handbag.

We use innovative PR strategies

It’s no longer enough to generate buzz—we understand the need for interconnected, high-caliber communications that resonate deeply, sparking movements across platforms with diverse audiences.

A woman in a black, sequined dress sitting on a large container of YSE exfoliating pads outdoors with trees and a sunset in the background.

We embrace transformation

Our team is nimble and responsive. We amplify your brand through storytelling, transforming your vision into an impactful narrative that connects with consumers seeking innovative products.

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We’re tailored to you

As your PR partners, we quickly and effectively elevate your brand using strategies tailored to your unique journey, purpose and aspirations. This approach consistently results in top-tier press coverage, market recognition, and online viral moments

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Locations

Los Angeles

Nestled in the vibrant hub of West Hollywood, our LA showroom is constantly buzzing with top-tier talent, media, tastemakers, and stylists.

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New York

Our East Coast office is located in the fast-paced PR capital of America, bustling with access to media, talent, and influencers.

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Person wearing white socks with floral and skull designs, and the words 'Mother' and 'Sucker' embroidered in red on each sock, sitting with legs crossed, with a beige bag and black high-heeled shoes nearby.
A woman in a long, pleated red dress with long sleeves walking on a city sidewalk, accompanied by men and people in the background, with trees and brick buildings nearby.